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The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.
- Sales Rank: #192055 in Books
- Brand: Brand: Rockport Publishers
- Published on: 2013-09-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .63" w x 5.63" l, 1.34 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
About the Author
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, OH. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.
Irina Lee is a graphic designer, professor, and writer based in New York City. Her professional experience includes film and video production, interactive media, print, packaging, user interface design and editorial design projects for corporate and non-profit clients. She teaches at the School of Visual Arts and the State University of New York at Farmingdale College, School of Art + Graphic Design.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Cobbled together by publisher
By Groove25
This book contains a wide variety of detailed information related to graphic design, particularly for print. On the plus side, I quite liked the section on grids; I found it succinct and insightful.
On the down side, some sections seem hastily assembled. For example, a new chapter on Standard Forms and Contracts was cobbled together from a series of books from the same publisher--Managing the Design Process by Terry Lee Stone--and includes page references copied verbatim from these books, which make absolutely no sense in this context. (Did anyone proofread this?) This type of content cannibalization suggests the book--or at least this 2013 edition--was driven primarily by the agenda of the publisher, rather than by an author's hand. In fact, the book is part of a series of `reference + specification' titles spanning a variety of disciplines: architecture, interior design, industrial design, graphic design. It appears to be an assembly-line job.
The end of the book includes a CMYK Process Color Finder, which occupies a full 90 pages, or about 25% of the book. Its wayfinding system is inconsistent at the start, and midway through, two pages of color combinations are missing. Elsewhere, in a discussion of scanning resolutions for digital displays, the authors confusingly suggest scanning images intended for screen output at 72dpi: `This is the best image reproduction you can achieve, because a computer monitor's resolution is just 72 dpi.' This advice is out-of-date and makes little sense to begin with.
3 of 3 people found the following review helpful.
A lot of design flaws
By ds
The content of the book is pretty good, although there's a lot of wasted pages in the last 1/3 - process colour swatches printed on one side of each page.
However, that's not my biggest concern with the book. I found numerous design and grammatical errors in the books such as references to incorrect page numbers and line breaks where they shouldn't be (look at the "About the Author's" section). The authors should consider hiring an editor next time they decide to write a book.
It's a shame, really, as it could be a very good book.
1 of 1 people found the following review helpful.
Not in this book doesnt exist
By John Wisdom
Simple: It has a little bit of everything. At least in brief. Seriously if its GD related its in there.
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